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Tick tock, if you haven’t gotten your hands on this trending mascara yet you’d better move fast. And no, batting your eyes won’t cut it.
Two things are true for productss that go viral on TikTok: they are tried and true by millions of users and they tend to sell out at hyper-speed. The Maybelline Lash Sensational Sky High Mascara is no different, selling out numerous times and inspiring the hashtag #skyhighmascara with videos viewed more than 52.7 million times.
That’s a whole lot of lash-lovers. But you might feel the same way after seeing the lifting power the innocuous pink tube has inside.
In the original trending video, user @jessica.eid_ posted a sponsored review in partnership with Maybelline.
What wasn’t sponsored were all the duets and videos following this, showing how extreme the results were after a few coats of the product.
As with all things on the beauty side of TikTok, finding the product available in stores is the hardest part, especially after countless testimonials, sponsored and unsponsored, flood the internet.
The good news is that there’s been a restock at some easily accessible retailers, including Ulta Beauty, Walmart, Amazon and even drugstores like CVS, ranging in price from $8.98 to $11.49. Just make sure to add to cart and check out quickly, as time is seriously ticking on how long the viral product will stay on shelves.
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