Its about measuring that intangible human experience: A Q&A with the MIT researchers studyi
Most of us see GIFs as Internet confections, little animated nuggets of news or pop culture that make for easy Tumblr-ing. But Travis Rich and Kevin Hu are not “most of us.” Hu, 20, is a master’s student at MIT’s Media Lab with a background in physics and computer science. Rich, 25, is a Ph.D. student in the same program. Both men, it must be said, also enjoy watching “SpongeBob” and “Adventure Time” on weekends.
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